The Rising Popularity of Pickleball and What It Means for Hospitality

Pickleball has rapidly become one of the fastest-growing sports in the world, attracting players of all ages and skill levels. What started as a backyard pastime has evolved into a mainstream sport, filling courts across the country and even securing a place in professional sports circles. As participation in pickleball skyrockets, resorts and hospitality businesses have an incredible opportunity to capitalize on this trend.

Why is Pickleball So Popular?

The appeal of pickleball lies in its accessibility and social nature. Unlike tennis or golf, which require extensive skill development, pickleball is easy to learn and can be enjoyed by beginners and seasoned athletes alike. It’s a low-impact sport, making it suitable for older adults while still being competitive enough for younger, active players. The game’s compact court size also encourages conversation and camaraderie, making it a perfect activity for vacationers looking to socialize while staying active.

The Opportunity for Resorts & Hotels

With more travelers seeking active and engaging experiences, resorts that offer pickleball programs stand to attract a larger and more diverse guest demographic. Here's how hospitality businesses can leverage pickleball to enhance their offerings:

1. Transforming Underutilized Spaces – Many resorts have tennis courts or open recreational areas that are not being fully utilized. Converting them into pickleball courts requires minimal investment and can yield high returns.

2. Attracting a Growing Market – Pickleball appeals to families, retirees, and corporate retreat groups, making it an ideal addition to a resort’s amenities. By catering to this demand, properties can differentiate themselves from competitors.

3. Corporate & Group Events – Companies are looking for unique team-building activities, and pickleball provides the perfect mix of fun, exercise, and friendly competition. Resorts that offer structured pickleball clinics and events can become a go-to destination for corporate retreats and incentive trips.

4. Pickleball Getaways & Tournaments – Dedicated pickleball vacations and destination tournaments are on the rise. Resorts can package accommodations with structured clinics, open play, and social events to create an unforgettable experience for enthusiasts.

   
   

The Future of Pickleball in Hospitality

The demand for pickleball is not slowing down, and hospitality businesses that integrate pickleball into their offerings will be ahead of the curve. By investing in well-organized clinics, tournaments, and social events centered around pickleball, resorts can create a fresh, appealing experience that caters to a wide range of guests.

As more travelers seek active, engaging, and wellness-focused vacations, pickleball is proving to be a game-changer for the hospitality industry. Now is the time for resorts to embrace this trend and serve up something truly special for their guests.